For those of you that don’t yet know me — hi 👋 I’m Ionas.
If you’re anything like me, you’ve probably watched countless tutorials and read dozens of frameworks, only to freeze when it’s time to actually create.
You might understand what a good “Before & After” ad looks like…
But when you’re facing a blank timeline, that knowledge doesn’t always translate.
This vault was made to close that gap.
To show how real ads implement powerful angles from the Strategic Creative Framework.
Each short breakdown gives you a zoomed-in look at how winning ads are structured, why they work, and what you can borrow for your next creative.
I’ve used these same angles to help my clients generate over $1.2M in tracked revenue through Meta Ads, and this is the behind-the-scenes thinking that made it possible.
Most founders and marketers know the theory.
They just don’t get to see it in action—especially when it comes to paid ads.
This is where theory becomes real.
In this mini-vault, you’ll find 5 short video teardowns of actual high-performing ads, across different verticals and creative angles: