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👋 Why I Created This

For those of you that don’t yet know me — hi 👋 I’m Ionas.

I’m an economist turned performance marketer, and since 2020, I’ve helped e-commerce brands and service businesses scale profitably through data-backed paid ads. And if there’s one thing I’ve learned, it’s this: creative is the lever that moves the needle. Not ad budget. Not audience targeting. Creative.

But the real challenge? It’s not just making content. It’s knowing what to create and when — especially when you’re juggling multiple campaigns, testing across funnel stages, and trying to replicate past wins.

This is why I built the Strategic Creative OS (Mini) — a simple, powerful Notion system that helps you organize creative ideas, track past winners/losers, and plan your next batch of assets based on funnel level.

It’s how I think when I plan ads for 6-figure businesses. And now, it’s yours.

Introduction

There’s no shortage of content ideas out there. But without a system to filter, rank, and deploy them strategically, most ideas just stay ideas.

The Strategic Creative OS (Mini) isn’t a full-on course. It’s a battle-tested workspace to help you:

• Centralize your winning ideas — so you never start from scratch.
• Tag and label them by funnel stage — top, middle, or bottom.
• Prioritize and plan your next tests — based on data, not gut feel.

Whether you’re a solopreneur, creative strategist, or media buyer, this is your command center for better-performing creatives — built lean so you can move fast.

How to Use This

Here’s the 3-step flow I follow:

1. 🏷️ Dump and Tag Ideas
   • Add every creative idea, inspiration, or angle you stumble on.
   • Use the tags: TOF, MOF, BOF, and label based on Angle Type (like in the Strategic Creative Framework).
2. 📊 Log Past Creatives
   • For each creative you’ve run, log performance results and mark whether it’s a Winner, Loser, or Needs Retest.
   • Use this to build your Creative Memory Bank — your internal data goldmine.